- Concept
- Creative Direction
- Copywriting
- Taglines and Copy Coordination 
- Design & Production

A compendium of amazing people and organizations work tirelessly to Protect the Arctic Refuge. And they work together so well with the amazing help of the Alaska Wilderness League. This full-page color advocacy ad, background photo by Subhankar Banerjee, speaks loud and clear against drilling in the Arctic Refuge. Run in The Washington Post, The New York Times, USA Today and Congress Daily, it elicited comments from seasoned newspaper professionals (“...really one of the most compelling ads I’ve seen in a long time.”) to conservative neo-cons (“...big business ought to run ads like this...”). All of the groups that endorsed the ad — such as the Episcopal Church, Republicans for Environmental Protection, to The Wilderness Society — remain firm that OUR public lands of the Arctic Refuge will NOT be sold and destroyed.